Question 5: How did you attract/address your audience?

The main forms of marketing for our film 'Somnium' was the use of posters. The posters would be displayed around the mainstream Cinema's as it is the most effective place to advertise to their audience. As our target audience are couples aged between 18 to 35, they are most likely to see the film poster when around the cinema, which would attract them into watching the film.  Below I have designed a poster which would be displayed in mainstream Cinemas.

I researched what would need to be included in a movie poster. The main things which I ensured that I included was the following:

• The film title
• A relevant picture to the film
• production name
• The size of the poster should be 1920 by 1080

Below is the poster in picture form. 

I chose to use a simple picture of a pillow as it is extremely suggestive, but at the same time doesn't give very much away. This would method of advertising links closely with the use of film tailors, which brings the audience in even further.