Friday 9 May 2014

Welcome to my Blog!

Dear examiner, welcome to my blog! I hope you enjoy my Blogs which will explain the journey I have gone through in my learning of Media.
Below is my main task, which is an opening sequence called 'Somnium'.


Evaluation

The following post will be the evaluation of the creation and making of our opening sequence 'Somnium'. This is evaluated from seven different questions.

Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Below I have posted a video of a news interview which asked me about question 1.

question 2: How does your media product represent particular social groups?

Below I have added a video blog of my self answering this question.

question 3: • What kind of media institution might distribute your media product and why?

Some of the media institutions which could have been a possibility would have been ether YouTube or mainstream film in Cinemas. Below I have created a radio interview involving my self and a interviewer. It is there to help answer this question.
The reason why we chose to put the film for a more mainstream film audience was because its genre and style is well suited for mainstream cinema as our target audience is couples aged 18 to 35 which enjoy horror films. As our film is a psychological horror it would be fare better suited being shown in a cinema, like Odeon, than being shown to viewers on YouTube.

question 4: Who would be the audience of your media project?

Our prime research was done through a small questionnaire which I carried out individually with random people in Bicester town Center. I asked the different people two questions: ''their age range, 18-28, 39-48, 49+'' and ''if they liked horror films''. after carrying out the survey I analysed the results. It showed that 70% of people aged between 18-28 enjoyed to watch horror films. the other 30% said they didn't. I also did an observation, by noticing that it was primarily couples going to the cinema. Therefore as our film is a horror film I believe my Target audience to be couples aged between 18 and 28.

Age ranges:            (Number of people which where asked was 50)

  • 18-28         14 people liked horror films out of 20 people.
  • 39-48         5 people liked horror films out of 20 people.
  • 49+            2 people liked horror films out of 10 people.

Question 5: How did you attract/address your audience?

The main forms of marketing for our film 'Somnium' was the use of posters. The posters would be displayed around the mainstream Cinema's as it is the most effective place to advertise to their audience. As our target audience are couples aged between 18 to 35, they are most likely to see the film poster when around the cinema, which would attract them into watching the film.  Below I have designed a poster which would be displayed in mainstream Cinemas.

I researched what would need to be included in a movie poster. The main things which I ensured that I included was the following:

  • The film title
  • A relevant picture to the film
  • production name
  • The size of the poster should be 1920 by 1080
Below is the poster in picture form. 

I chose to use a simple picture of a pillow as it is extremely suggestive, but at the same time doesn't give very much away. This would method of advertising links closely with the use of film tailors, which brings the audience in even further.